Happy Birthday to SexiDesign…

One Year Ago…

…was the official launch of SexiDesign, a titillating collection of design articles to intrigue and investigate the influence of sex in design.

The Birth of SexiDesign

Many ideas come from those great “aha” moments we all have and SexiDesign is no different. I remember wanting to explore the topic of the influence of YouTube’s early web design on the porn industry.  However, such a topic can turn into a mouthful of NSFW remarks; a little inappropriate for my small personal blog at the time.

S00n the idea would birth a list of potential subjects you could only raise a devilish brow to.  But as fun as this blog has become for me, it has also brought great insight into topics I love like art, design, marketing, and body language.

And though some minor technical difficulties have brought a brief hiatus, I’m glad to put on my sexy investigator hat (sounds like a great halloween costume) and get back to new and exciting content here at SexiDesign.

Melody’s Favorite Posts

My favorite posts dive into the appeal of “sexy” in popular marketing campaigns. Learn why “bigger is better,” well pupils that is, and how body language mind-humps your audience to buy buy buy!

The Power of Fake Ad Campaigns – Learn the power of great press and publicity through the use of controversial advertisements.

Decoding Sexy Design: Megan Fox – Discover why reworking your own image amplifies your market appeal tenfold!

Sexy Chicolate Ad Campaign – Sometimes the most sinful delights come in sweet, delicious, packages…

Barbie’s Erotic Origins – Nostalgic childhood icon, or adult plaything? You decide…

Become A Fan of SexiDesign

Whether your new or one of the regular readers I’ve grown to love (xoxoxo’s to all) satisfy your daily quota for all things sexy and smart by following SexiDesign:

• Become a Fan of SexiDesign on Facebook - The latest news in sexy design, artwork, and marketing.
• Follow @SexiDesign on Twitter – Introduce yourself or say hello! Enjoy some sexy banter with the creator, @MelodyNieves.

To Another Year of Sexy!

Here’s hoping to another year of great, sexy content! Cheers! And feel free to share your feelings and comment below!

Keep It Sexy Sugas! (K.I.S.S.)

Resources

• Birthday Candle Image Source  – Shutterstock

Sex Marketing with Reebok Easytone

The sexy tiny shorts of an ample bottom walk across the screen. The camera zooms out to show an athletic woman talking–about something, but momentarily zooms in back to her toned butt to keep your eye’s attention, and moreover–your mind racing. Her sexy physique has simply peaked your intrigue…

…but what was she selling?

Reebok Easytone

This is the official commercial for Reebok’s new product, Reebok Easytone. This new set of sneakers promises to bring tone and definition to your butt and legs with regular use. But is that what’s communicated through the ad, or does Reebok make a blatant use of sex in marketing to influence the sell of their product?

Reebok Commercial

Official Advertisements

Below is an official advertisement for Reebok Easytone. Similar to the appeal of the commercial above, let’s analyze which features of the ad may intrigue a customer enough to buy.


The Obvious
Well nothing is more obvious for sex appeal than the nearly naked lower half of a woman’s body laying down on the ground. Or how she wears black panties–usually signifying a sexy naughty side when worn.

Body Language
The body language of this ad is particularly heightened with all the associating sexy elements. Placing the woman on her side creates a sexy silhouette that is pleasing to the eye. She has a toned physique which relates to the appeal of a healthy woman–for women who are healthy are deemed as perfect mates to bear children.
Another interesting yet sexy element is the position of her legs. One is back, but the other remains pulled forward over the back leg. The “curvy” silhouette of the woman’s body becomes exaggerated than if she were to have both legs straight.

Double The Sex Appeal
You may be wondering the purpose of placing a woman on a reflective surface. Well one sexy picture now becomes doubled–ultimately doubling the appeal of the ad. And we all know that repetition instills the impression of the ad upon our subconscious more frequently.

Black and White Effect
Furthermore, what’s the significance of a black and white effect on the photo? Perhaps to make the ad appear more sleek and sophisticated, or to emphasize the physique of the woman since the highlights and shadows create distinction with her curves and muscles. Or even to keep the ad’s colors neutral, while distincting the colors of the sneakers’ soles.
Well, the significance of a black and white photo effect is that it creates universal appeal. The ethnicity of the woman is no longer distinguishable, therefore subconsciously appealing to all local and international customers.

Nude Ads

There are even ads floating around with blatant use of nudity. The woman’s smooth body continues onto the lower half of the body, which is no longer adorned with sexy black panties. The panties are removed to reveal the start of her mons pubis.
Also, the leg pulled over the bottom leg creates a shadow on the mons pubis that almost looks like the shadow of pubic hair–this creates a certain shock appeal that leaves a lasting impression of the product to the customer.

Furthermore, on the reflected surface–can you see a more distinct mons, perhaps the beginning of her vulva?

Photoshop Techniques: Purposeful or Error?
Staring at these ads for so long made me realize a certain anatomical error with this nude ad. The designer photoshopped the line of the lower leg out of the image. You know, traditionally when you look at your body your legs/private area create a “V” shape in the front. Well here, the other half of the V is omitted either “in error”, or to continue the area of space on the mons pubis.

Conclusion:Sex = Sales

People can either look at the use of sex in marketing and design as an issue of morality, or can accept the fact that it’s use is prominent. Sex in marketing and design will never cease to exist, and even seems to increase depending on the public’s acceptance.
What is important, is to realize that as a customer you want to buy a product that is best for you and satisfies your needs, rather than buying it for subconscious language which creates purchase impulse.

What do you think of this ad? Share your opinions below!

Resources

• The Definitive Book of Body Language – (Highly Recommended)
• Reebok Easytone – Official Website

Today is the official launch of sexidesign.com by enthused blogger, Melody Nieves. SexiDesign.com is devoted to articles reporting on the influence of sex in design and marketing. Showcasing sexy art and inspiration from varied industries. this site gives a voice to areas and topics of design normally untouched.

What Is Sexi Design?

Sexi Design (sěk’sĭ dĭ-zīn’)

-[slang for] a composition of elements in art tending to arouse sexual desire or interest.

“Sexi” design can be found in many forms, from subtle, perhaps subliminal messages, to very blatant sexually explicit language or images.
Sexidesign.com is NOT a pornographic website. I adopt much of the same philosophy as Playboy, therefore, though there will be an abundance of “mature content” (nudity/adult language) on this site, none of which will consist of sexually explicit material (porno movie-like imagery).

Preview of Topics at SexiDesign.com

Here’s a preview of some of the sexy topics to appear on the site:

Sexy Bedroom Costumes
1. Sexy Site Designs
2. The Life and Artwork of Frida Kahlo

The Author: Melody

The chick responsible for these titiilating reports is yours truly, Melody. I wanted to start this site because I love discussion about all topics, but often find myself unable to truly explore some of the more controversial subjects.
This site becomes an avenue where I can open discussion about the major role sex plays in making the world of marketing and design go round.

Now don’t get me wrong, in no way am I a feminist. There won’t be posts dedicated to bashing scantily clad women in ads, or anything related.

I ultimately aim to analyze the underlying reasons why sex = sales, simply as a marketing enthusiast. I’m an artist, I appreciate the human form and its beauty, and I’m not shy when talking about it.

Connect With Melody

Feel free to join me in this enticing subject by adding me to the following networks, and leaving comments below:

• Twitter
• Facebook
• Twitter
• Myspace
• YouTube